# Cocoon AI - Full Content > You know your business. We know what's possible. Let's build. Cocoon AI bridges the gap between business ambition and technical reality—building custom software in weeks, not months. Website: https://cocoon-ai.com Email: hello@cocoon-ai.com Phone: (415) 638-9932 Location: 800 Bellevue Way NE, Suite 500, Bellevue, WA 98004 ## Additional Context Files - [Ideal Customer Profile](/context/icp.txt): Detailed ICP for Cocoon AI - [Services & Capabilities](/context/services.txt): Full service descriptions and technical capabilities --- ## Home Page ### Headline You know your business. We know what's possible. Let's build. ### Subheadline You have the vision. We bridge the gap between business ambition and technical reality—then build it with you, fast. ### The Gap Between Ambition and Execution You know what you want to accomplish. But technology moves fast—it's hard to know what's actually possible, let alone how to get there. Traditional options don't fit: - Consultants give you a strategy deck, then leave - Dev shops need a perfect spec before they start - Hiring takes months and you need help now You need a partner who understands business AND technology. Who can help you see what's possible—then build it with you. ### The Paradigm Shift "Custom software" used to be a dirty word. Bloated. Hard to support. Hard to maintain. So we all adopted one-size-fits-millions tools—and that made sense. But something's changed. The economics of building exactly what you need have fundamentally shifted. ### How We Work - Requirements Refined on Screen, Not on Paper We don't need a 50-page spec. We start with your business goal and show you what's possible—in working software, in weeks. - Weeks: Working prototype on screen - Ongoing: Iterate based on what you see, not what you imagined - Result: A product that matches your actual vision, not a game of telephone Scope evolves naturally as you see working software. We've scoped hundreds of projects over our careers. Even we're surprised—what used to take months now takes weeks. Today's technology makes it faster to show you working software and refine together than to perfect a spec upfront. ### What We Deliver **Custom platforms and products** Built for your business, not adapted from someone else's template. **Operational systems that actually work** The tools your team needs to do their jobs, not more workarounds. **Integrations that make your data useful** Connect your systems so information flows where it's needed. **Dashboards that show what's happening now** Real-time visibility, not last quarter's report. ### Who We Serve - Leaders with Ambition and No Time to Waste We work with CEOs, product leaders, and operators at growth-stage companies who: - Have clear business goals but aren't sure what's technically possible - Need senior strategic thinking AND execution - Want a partner who builds with them, not a vendor who builds for them - Are ready to move fast and iterate Industries: Hardware/IoT, manufacturing, professional services, healthcare, and any company where technology should be accelerating growth but isn't. --- ## Why Cocoon AI ### Headline We bridge ambition and execution ### Introduction You have the vision. We help you see what's technically possible—then build it with you, fast. ### The Problem **Consultants** give you a strategy deck and a handoff. You're left figuring out how to execute. **Dev shops** need detailed specs before they start. But you don't know exactly what you need until you see it working. **Hiring** takes months. By the time you've built a team, the window has moved. ### What Makes Us Different **Your Vision, Faster** Instead of months writing specs, you see working software in weeks. We start building quickly and refine based on what you actually see—not what you imagined on paper. **Built With You** You're in the loop throughout. We build, you react, we refine. Requirements emerge from real software, not lengthy documents that get outdated. **Evolves With You** Your business changes. Your software should too. We build systems designed to adapt—and stick around to evolve them with you. **Senior Team** Decades of experience across industries—all focused on this exciting moment in AI and technology. You get strategic thinking and execution from the same team. --- ## Services ### From Ambition to Working Software You don't need a 50-page spec. You need a partner who can see what you're trying to accomplish and build it with you—fast. ### How We Help **Figure Out What's Possible** You know what you want to accomplish—but not what technology can do for you today. We translate your business ambition into a clear path forward, with working prototypes to prove it out. - Identify high-impact opportunities across your business - Show you what's buildable—not just theoretically possible - Roadmap from where you are to where you want to be - Prototype key concepts so you can see before you commit **Build Your Product** You have a product vision but can't hire fast enough—or can't spec it well enough for a traditional dev shop. We build with you, refining requirements on screen instead of in documents. - Web platforms and applications - Customer-facing products - Mobile applications - MVP through full product launch **Accelerate Your Operations** Your team is buried in manual work, disconnected systems, and tools that don't fit how you actually operate. We build the layer that makes it work—on top of what you already have. - Workflow automation that eliminates manual work - System integrations (HubSpot, NetSuite, and more) - Custom internal tools built for your team - Business process digitization **See What's Actually Happening** You shouldn't need to wait for last quarter's report to know how the business is doing. We build dashboards that connect your systems and show you reality in real time. - Real-time operational monitoring - Connected data across all your systems - Custom reporting and visualization - Business intelligence that updates live ### Common Questions **What if I don't know exactly what I need?** That's exactly when we're most valuable. Most clients come to us with a business problem, not a technical spec. We help you figure out what's possible and what's worth building—then show you on screen, not in a document. **How is this different from a traditional dev shop?** Dev shops need detailed requirements before they start. We don't. We start with your business goal, prototype fast, and refine as we go. You react to working software, not hypothetical specs. **How do you develop so quickly?** AI-assisted development with deep context engineering, plus decades of industry expertise that helps us understand your unspoken requirements. **What types of projects are you best suited for?** We excel at custom software for growth-stage companies—internal tools, customer-facing products, integrations, and dashboards. We work best with clients who have clear business goals and want a partner who builds with them, not a vendor who builds for them. **Can you work with our existing tech stack?** Yes. We've integrated with legacy databases, existing APIs, and a wide variety of SaaS tools. If it has an interface, we can connect to it. We'll also advise on when to modernize vs. when to work with what you have. **Who does the work?** Senior leadership stays close to every engagement, but we're building a team that scales. You'll work with experienced operators and specialists—not junior analysts learning on your dime. **What does pricing look like?** Discovery engagements start around $10K. Product builds and ops work typically run $15-50K/month. Strategic partnerships can be $125K/month. We'll tell you what makes sense after we understand your situation. --- ## Insights ### Featured Article: Custom Software Isn't a Dirty Word Anymore Why the economics of building exactly what you need have fundamentally changed. **The old reality** "Custom software" used to be a dirty word. Bloated. Hard to support. Hard to maintain. Projects that went over budget, over timeline, and still didn't quite work right. So we all adopted one-size-fits-millions tools—and that made sense. Buy whatever SaaS tool promises to solve your problem. Bend your business to fit the software. It wasn't perfect, but it was predictable. **What's changed** Something fundamental has shifted. The economics of building custom software have changed dramatically—and most business leaders haven't caught up yet. There's now real power in software built exactly for your company, exactly how you operate. Not just the initial build—the adaptability over time. When your business changes, your software changes with it. No more waiting for a vendor's roadmap. No more workarounds for features that don't quite fit. **The new way to build** The way things get built has changed too. It's no longer necessary to spend months on requirements documents to get it right. Today, it's actually faster to build working software, show you real functionality, and iterate together. We've scoped hundreds of projects over our careers. Even we're surprised—what used to take months now takes weeks. Projects finishing in a fraction of the time we'd have estimated just two years ago. **When does custom make sense?** Custom software makes sense when: - Your processes are a competitive advantage, not a commodity - Off-the-shelf tools require significant workarounds - You're integrating multiple systems that don't talk to each other - You need visibility into operations that current tools don't provide - Your business changes faster than vendor roadmaps can keep up **The bottom line** The question isn't "build vs. buy" anymore. It's "what's the fastest path to software that actually fits how we work?" Sometimes that's a SaaS tool. Increasingly, it's custom software built in weeks, not months—and evolved as your business grows. ### Common Questions **How long does it take to build custom software now?** With modern AI-assisted development, what used to take 6-12 months can often be delivered in weeks. We typically have working prototypes on screen within the first few weeks of engagement, with continuous iteration from there. **What's different about working with Cocoon AI?** We don't need a 50-page requirements document to get started. We begin with your business goal, show you working software quickly, and refine based on what you see—not what you imagined. Requirements are refined on screen, not on paper. **When does custom software make more sense than buying SaaS tools?** Custom software makes sense when your processes are a competitive advantage, when off-the-shelf tools require significant workarounds, when you need to integrate systems that don't naturally connect, or when you need the flexibility to evolve as fast as your business does. --- ## Leadership ### Overview Senior team with decades of experience building and scaling technology. ### Jamie Rehberg - Co-Founder & CEO **Tagline:** Operations Leader - Former Microsoft Executive Jamie spent 17 years at Microsoft leading organizations of 50-500 people across engineering, support, and customer success. She's scaled teams, overhauled broken systems, and lived the operational chaos that comes with growth. **Key strengths:** - 17 years building and fixing operations at scale - Experience leading global teams through messy transformations - The ability to see what's actually broken (not just the symptoms) - A bias for action - demos, not decks ### Bob Berry - Co-Founder & CTO **Tagline:** Systems Thinker - Platform Builder - Two Decades of Shipping Complex Software Bob has spent 20+ years building systems that adapt to change - real-time 3D engines, backend platforms, and games that ship to millions. He co-founded Uber Entertainment, helped create the platform that became PlayFab (acquired by Microsoft), and has worked through multiple technology shifts. **Key strengths:** - Built platforms that scaled to millions of users across multiple technology eras - Thinks in systems - how pieces connect, where they break, what needs to flex - Designs for evolution - systems that adapt as your business changes - Designs for privacy and user control from the architecture up ### Together **They've Lived It** Both have scaled teams and fixed broken systems from the inside. They know what operational chaos feels like. **Builders, Not Talkers** Working software in weeks, not months of planning. They ship demos, not decks. **They Stick Around** This isn't a project. It's an ongoing partnership. They evolve your systems as your business changes. --- ## Careers ### Headline Build Software That Actually Gets Used ### Introduction We're looking for engineers who want to build real solutions for real companies. If you're tired of building software nobody uses, let's talk. ### Open Roles **Senior Software Engineer** (Full-time, Remote US) Build custom platforms and tools for clients across industries. End-to-end ownership from discovery to deployment. You'll work directly with clients to understand their business and build software that actually solves their problems. **Infrastructure & Platform Engineer** (Full-time, Remote US) Design and maintain the systems that power client solutions. You understand that good infrastructure is invisible - it just works. Experience with cloud platforms, integrations, and building for reliability. ### Who Thrives Here - Problem solvers who want to build things, not just document them - Engineers comfortable working directly with non-technical stakeholders - Builders who ship working software and iterate based on feedback - Self-directed people who can manage ambiguity - US-based, fully remote ### Why Join Us - Real problems with real impact - not features nobody uses - Direct client relationships - see your work make a difference - Small team, big ownership - your work matters immediately - Demos over documentation - we build to learn - Ongoing partnerships mean you see systems evolve over time --- ## Contact ### Headline Ready to See What's Possible? ### Introduction Tell us what you're working on. We'll show you how we'd approach it—no pitch deck, just a real conversation. ### What to Include When reaching out, tell us: - What are you trying to accomplish? - What's getting in the way? - What would success look like? ### What to Expect We'll respond quickly. First conversations are short and practical - we want to understand your situation and see if there's a fit. ### Contact Information - Email: hello@cocoon-ai.com - Address: Cocoon AI, PBC, 800 Bellevue Way NE, Suite 500, Bellevue, WA 98004 --- ## Key Terms **Custom Software:** Software built specifically for your business, not adapted from a template. With modern development approaches, custom software can now be built in weeks, not months. **Requirements on Screen:** Our approach of showing working software early and refining based on what you see, rather than perfecting specifications upfront. **Ongoing Partnership:** Not a one-time project. An ongoing relationship where we evolve your systems as your business changes. **AI-Assisted Development:** Modern development practices that dramatically accelerate how fast software can be built and refined.